Welcome to Network for Good's Nonprofit Marketing & Fundraising Tips, a weekly newsletter with information for any nonprofit looking to generate results through smart fundraising and marketing. In this issue:
- Website 101 for Fundraisers: Recap
- September Nonprofit 911: Invite
Eight Things Your Home Page Should Have
Mark Rover of Sea Change recently hosted Network for Good's free Nonprofit 911 training call. It focused on easy fixes to underperforming web sites, and I wanted to share a few gems from him. You can also click here to download the full audio transcript.
First, the FOUR-SECOND RULE:
Anyone should be able to tell in four seconds who you are and what you do.
And…
Eight Things A Nonprofit Home Page Should Have
- A guessable URL
- Your postal address (so you look legit and so people can send you a check if they want)
- Your phone number (shows you’re real, makes you accessible)
- Email sign-up (so you can cultivate people after they visit)
- Keyword density (so people will find you via search) - this is so important!
- Donate Now buttons (on the main part of the page and in the navigation)
- A pathway for learning more about the organization (a case for why you should donate)
- Images - strong, emotional ones that are clickable (people expect images to be clickable - send them to your case for giving or your donate form)
Nonprofit 911 Free Training
Thursday, September 13 at 3pm (eastern)
Getting people to take action – right this minute!
It’s fundraising season. Are you ready with a message that will motivate your supporters like never before? If not, don’t panic–-just join our next Nonprofit 911 call, when we’ll help you master the art of the irresistible call to action.
Katya Andresen, VP of Marketing at Network for Good, will discuss steps you can take to get more donations, volunteers and advocates this Fall. Katya will also provide examples of two nonprofits that have used these steps – and Network for Good's online fundraising services – to great effect. Then she’ll take your questions about all that’s troubling you – whether it’s online fundraising, branding or marketing.
Free 60-Day Trial
Start your free 60-day trial of Custom DonateNow or EmailNow today. Use discount code TRIAL60 in your online application, or email us for more information.
Using Salesforce.com?
Join Network for Good from Sept. 16-19 at Dreamforce 2007, Salesforce.com's annual user conference in San Francisco.
Gulf States Grant
Are you a nonprofit located in AL, FL, GA, LA, MS, or TX? Visit this special website to learn more about free online fundraising.
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