This month's feature article comes from our friend Rachel Foster at Fresh Perspectives Copywriting. Rachel's advice here is tailored to non-profit fundraising, but it applies equally well to for-profit business, too.

E-marketing is an efficient and low-cost way to attract volunteers, build support for your organization and encourage donors to give. However, many organizations never realize the potential of e-marketing, because they fail to develop e-newsletters that inspire their supporters. Below are 5 tips for creating compelling e-newsletters that motivate your subscribers to take action.

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This Fall we're celebrating the successful launch of new projects like the Vacation Home Buyers Program CRM application for Scotiabank and new clients like The Millionaires Guide, Ellen Nightingale Family Law, Mama's Panino and Rotfleisch + Samulovitch.

Is it worth an hour of your time to find news ways to get better return on your interactive media investment?

That may be all it takes. Our new Strategic Insite™ review is designed to help you uncover hidden ways to generate new results from the Web, email and mobile media right now and to help you build a roadmap for the future. What's better? There's no cost and no obligation. So why not book your Strategic Insite™ review now?

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You'll often feel tempted to maximize the information that you collect from your users whenever you have the opportunity. But whether it's a newsletter sign-up, a contact form, a survey, a donation form or a purchase form, you're more likely to hurt your results than to help them when you over-reach for user data.

With every question you add to a sign-up form and with every step you add to a sign-up process, you're losing visitors who are abandoning your form. How many? That depends -- the invasiveness of the questions, the ease of use of the form's design and other factors will all drive your abandonment and completion rates. At Fruition, we've seen real-world drop off rates as high as 25% for each additional step in a sign-up process and drop off rates of 10% are not uncommon to see in our research. That's an instant revenue bump of 10% for your organization if you can simplify the process.

Chances are that if you're reading this you're already a Fruition Interactive: Ideas @ Work subscriber and you already know that when you become a subscriber, you’re entered into a draw to win a great prize. This Fall, new subscribers are entered in a draw to win a $50 gift certificate at Amazon.ca. But did you know that when you tell a friend about Fruition Interactive: Ideas @ Work and they become a subscriber, you get ANOTHER chance to win. That’s pretty cool, and it's easy, too.

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Congratulations to our Fall 2009 winner: Chris MacDonald. Chris is the winner of a $50 gift certificate from Amazon.ca.