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AN EXCEPTIONAL CROSS-SECTOR GATHERING
On April 14th, 2009, Carnegie Corporation of New York and the Robert
Wood Johnson Foundation hosted a luncheon briefing for Growth
Philanthropy Network.
The event was a special gathering of over 50 people
including foundations, philanthropic advisors, financial advisors,
philanthropists, and nonprofit leaders from organizations including Rockefeller
Philanthropy Advisors, Duke University, Bank of America, Edna McConnell Clark
Foundation, Google.org, YouthBuild, Robert Wood Johnson Foundation, Roundtable
Investment Partners LLC, Year Up, Rockefeller Foundation, Weil Gotshal &
Manges LLP, Ford Foundation, Citigroup, Surdna Foundation, Annie E. Casey Foundation,
and Calvert Foundation [list of
participants]
As Doug Bauer put it, “it’s rare to have such a cross
section of donors, foundations, wealth advisors and academics in the same
room. We need to do more of this!”
THE QUESTION IS NOT “IF” BUT “HOW” DO WE
BUILD A GROWTH CAPITAL MARKETPLACE
Joel Fleishman, director of the Heyman
Center on Ethics and Public Policy at Duke University,
presented the theme of the event: the need for a more methodical way to fund
the growth of top performing nonprofits. The question he posed was not ‘if’ but
‘how’ do we make the marketplace work? “Everyone,” he said, “should come away
from the convening with specific things to do to develop the marketplace.”
Lowell Weiss, president of Cascade Philanthropy
Advisors and formerly with the Bill & Melinda Gates Foundation, pointed out
that it is easy to start new ideas, but it’s much harder to bring together
thousands of funders to support the mezzanine funding required to scale proven
solutions. He emphasized the need for donors to pool resources, to sublimate
their egos, and to learn from each other in order to support the best
ideas. “We desperately need a more efficient marketplace – one that
eventually involves thousands of active philanthropic funders and is capable of
moving billions of dollars in support of growing the nation’s best
social-sector programs. I’m convinced the time is right for what GPN is trying
to do,” he said.
PANELISTS COMMENT ON THE TIMELINESS FOR
DEVELOPING A MARKETPLACE TO BRING OUR BEST SOLUTIONS TO SCALE
* Doug
Bauer, senior vice president of Rockefeller Philanthropy Advisors, pointed out
that despite a stock market decline that has reduced endowments by a third,
there is still more than 500 billion philanthropic dollars out there.
“Philanthropic families are looking to scale demonstrable solutions so
they can reach millions of people,” he said, “but they need a reliable way to
do it. With the Obama administration and the Kennedy Serve America Act, the
policy winds are blowing in the right direction. The need for scaling is
painfully clear. But we need a mechanism and a solution.
* Edward
Skloot, director of the Center for Strategic Philanthropy and Civil Society at Duke University
and former President of the Surdna Foundation, stated that “There has been
systematic undercapitalization of nonprofits – and we are now at the
crossroads. We have the capacity now. We have the right people. We have an
opportunity to do more by leveraging one another. If it’s done successfully,
this can result in the marketplace that GPN and others are trying to produce.
* James
Jensen, managing director of The Jenesis Group, commented “We all need to get
out of our silos and commit to collaboratively building organizations, not just
projects. Money is trapped energy – and now we have the opportunity to unleash
it!”
* Matthew Bishop,
NY Bureau Chief at The Economist, emphasized
the need for a marketplace infrastructure. He recommended setting a
priority around identifying 100 top nonprofits for scaling and moving forward
with a plan. “Marketplaces don’t just happen,” he said. “Just as with the
New York Stock Exchange, there needs to be an agreement among peers to grow a
marketplace.”
GPN PRESIDENT, ALEX ROSSIDES, LAYS OUT 6 ELEMENTS OF A
GROWTH CAPITAL MARKETPLACE
1.
Standards
In order
for a marketplace to thrive, there must be standardization at several junctures
– in the evaluation process, in investor information, and in reporting to
investors on an ongoing basis.
2.
A Growth
Financing Process
A core
element of capital marketplace is a reliable financing process to identify,
prepare and fund top-performing nonprofits for significant growth. A process
that GPN first introduced in 2005 that is similar to a private placement
process was presented. The process begins with program evaluation and selection
and preparing a growth business plan, and is followed by syndicating expansion
financing with a group of funders that includes major foundations, high net
worth individuals and local funders.
3.
Deal Flow
A
marketplace must incorporate a steady flow of high impact programs that are
both “growth worthy” and “growth ready”. GPN’s four organizations – Ways to
Work, YouthBuild, Year Up and Calvert Foundation – are now in the process of
being syndicated and brought to local markets. GPN’s model involves
presenting new organizations for syndication on a regular basis.
4. Distribution to
Philanthropic Investors
Distribution channels include wealth managers,
philanthropic advisory firms, private banks, philanthropic affinity groups,
local networks, funding collaboratives and others – all working more
systematically to bring opportunities to donors and investors. A true
marketplace requires access to thousands of donors and investors who will look
at deal flow on a regular basis.
5. Enhanced Donor
Education
Improved education and knowledge sharing throughout
the field on all aspects of scaling – from evaluation and planning to funding
and implementation – is needed to successfully scale-up large numbers of
high-performing nonprofits annually.
6. Multiple
Intermediaries
A robust marketplace requires many high-quality
intermediaries to facilitate the process of evaluation, planning and financing
of scaling initiatives.
MEETING PARTICIPANTS DECIDE ON NEXT STEPS
At the end of the meeting, it was clear the room was energized
by the wealth of ideas raised that afternoon. Several participants stepped up
and offered to help convene their constituents to take collective action,
consider specific projects and help build the marketplace, including a
convening of foundations, philanthropy advisors and a number of individual
follow-up sessions.
In closing the meeting, Simon Jawitz said, “We must
bring unity, purpose and focus to the task of scaling our best social
solutions. We must keep the momentum going – it is unacceptable to think that
we can’t do anything because these are challenging economic times. If we are
smart about how we proceed, if we emphasize efficient and more impactful giving
we will find that though there is currently less philanthropic money
available, we can nevertheless have an even greater impact on our most
vulnerable populations. The time to do this is now!”
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