March 2013 E-Current - A Special Edition You Won't Want to Miss!
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Dear {FIRST_NAME|Friend of the Ocean},

Nearly nineteen years ago, a passionate group of divers joined together to form the Coral Reef Alliance (CORAL). Their mission? To protect coral reefs by “greening” divers—and the green dive flag logo was a strong representation of that goal.

Over the almost two decades since its founding, CORAL has expanded and refined our conservation strategies to best combat the growing threats to coral reefs. Celebrating that evolution—and recognizing that our original partnership with divers has grown to include many other reef stewards—we began a process to redesign the logo and the overall look and feel of our organization.

michael-video-screengrab 2In this special edition of E-Current, I am delighted to unveil our new logo.

At quick glance, it is simply a blue fish. But look closely, and you will notice much more woven into its shapes, colors, and style. The video at right, and our 2012 annual report which I am also excited to share today, describe the elements we see represented in the logo, as well as the thought that went into creating this symbol of our identity, values, and vision.

Our annual report also highlights some of the programmatic initiatives we launched last year, including:
  • Adding sites in Indonesia and Honduras that help establish ecologically connected networks of MPAs
  • Kicking off a water quality project in Hawaii that aims to reduce the amount of harmful nutrients reaching the nearshore environment
  • Coordinating a partnership of renowned scientists that will help inform future conservation and management activities on reefs
Of course, none of our progress would have been made without your help—nor will our continued success be possible without your future partnership. Please make a contribution today to ensure 2013 is even more prosperous for CORAL and for our planet’s coral reefs.

Thank you!
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Dr. Michael Webster
Executive Director
GJW-(18) 2Convict surgeonfish (Acanthurus triostegus) over Acropora corals, Palmyra; photo by Gareth Williams




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The Coral Reef Alliance
351 California Street
San Francisco, Calif. 94104
United States of America