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Simon Payn
Don't Start a Newsletter...
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What's in The May Edition of News You Can Use How to Make Sure Your Home is Priced to Sell Don't Make These 4 Home Buyers Blunders Mortgage First Timer? Why This Is a Great Time to Buy Why Rainy-Day Planning is Essential Right Now Insurance Tips to Make Sure Your Most Valuable Things are Insured Why Long-Term Case Insurance is a Wise Buy Plus 5 Tasty Tips for Gourmet Meals on a Budget
How to Stay Optimistic on the Gloomiest of Days Not yet a member? Find out more about the Real Estate, Mortgage, Insurance and General newsletters.
This is what I've been reading online this month: It's All About Me in Real Estate Marketing How to Write with Authority in a Loyalty-Starved Market How to Build Your Blog Using Old-Fashioned Email Apreciation and Culture of Honor for Entrepreneurs Clay Shirky on Love, Internet-Style I Got Feedback about my Mona Lisa Headshot! Mona Lisa Simon Payn One of my longest-standing members told me she hated the headshot on this newsletter! So I thought I'd better change it. Actually, it's the same headshot...I still have a Mona Lisa smile... but it's a new masthead which matches the colors of my website. Did you know you can have a custom masthead made for your print or email newsletter (or both)?
To find out more, visit this page.
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What's in The Newsletter this Month
This newsletter is being sent to members, friends and contacts of Simon Payn and Ready to Go Newsletters. It's designed to give you plenty of information to help you get the most out of the most powerful marketing device there is - the customer newsletter.
Forward this message to a friend Click to view this email in a browser Deliverability and Email Campaigns: What You Need to Know
What's in News You Can Use this May
I know, sometimes doing the newsletter seems a bit of a chore. Even I feel that - and I'm The Newsletter Guy! Here's how I make time. Maybe the same kind of thinking will work for you. Are you familiar with Steven Covey's "7 Habits of Highly Effective People?" In that book, he talks about the four quadrants. I've pasted a graphic of them here.
Basically, he says that most people work out of the "urgent" quadrants (quadrants 1 and 3) - doing stuff that needs to be done now, whether it is important or not. Of course, the urgent and important stuff needs to be done. Period. But the goal is to work as much as you can in the Important and Not Urgent quadrant (quadrant 2). This is the quadrant that sets the foundation for all your future work. Operating in that quadrant means that there will be less stuff in the Urgent quadrants because you have prepared everything in advance. Your newsletter falls within quadrant 2 because it is important for your long-term success. By investing time now in that quadrant by doing your newsletter, you are making your life easier in the future. That's what give me the motivation to write this newsletter, because I know that every time I send it out, I get communication from members - as well as attracting new members to the program. So I make time for my quadrant 2 activities when I plan my week.
I'm about to embark on a massive growth spurt here at Ready to Go Newsletters. Just working out the final details with my accountant! So watch out for news of newsletters for:
Also, earn yourself some money by recommending Ready to Go Newsletters. I pay 33% of every membership fee I receive! Find out more here.
How to Use Newsletters to Bring in New Business I was asked by a member of my insurance newsletters service the other week about the best way to use newsletters to bring in new business.
Here's what I will tell him. Of course, this applies to any business - not just insurance.
Email or Print: Which is Best? The thing is, there's no hard-and-fast rule to answer either of these questions. The only real answer is: it depends. Not very helpful! Here's the thing: the choice between email and print comes down to whatever works for you. I spoke with a member just this morning who told me that email doesn't really work for her clients - they prefer good, old-fashioned paper. They're just not computer-happy people. On the other hand, I have members who love the way you can use email to monitor the progress of your newsletter campaign - how many people open the email and how many click on links. With your Ready to Go Newsletters account, you can upgrade to email, try it out, and then downgrade again if it doesn't work. I can also give you advice on making either (print or email) work for you. Just contact me if you want to upgrade or downgrade your membership. As for typical open rate - the answer again is: it depends. The usual quoted rate is 20%. So I think if you're getting that you're doing OK. But it really depends who you are sending your newsletters to. If, for example, you are sending your newsletter to current clients, you can expect a higher open rate. But if you are sending it to people you don't know very well, your open rate will be much lower. For what it's worth, this newsletter goes in the main to current members. It has an open rate of 40-50%. So even not all current members open the email! The awful truth is that marketing (using any method) almost always produces a result that is less than you optimistically expect. It's your (and my!) job to make that number rise over time.
Are You Being a Selfish Marketer?
Deliverability and Your Email Campaigns - What You Need to Know
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| This newsletter and any information contained herein is intended for informational purposes only and should not be construed as legal advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible for errors or omissions or any damages, howsoever caused, that result from its use. Seek competent legal counsel for advice on any legal matter. This newsletter is not intended to solicit properties currently for sale. |
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