BALZAC is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of their clients.
They help wineries identify the key messages and target audience, and deliver the messages in a format and via a medium that makes them easy to understand and easy to act on.
They use their pre-eminent position in the wine industry to create events that become definitive sources of information not just for their clients, but the rest of the world as well.
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Promotional email mistakes
Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)
However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails are done without thought, without care, without results.
We have proof. Were they your emails? Probably. We have screen shots for all of the following errors. But since the actual winery names appear in them, we did not include them on this post.
Great Winery Websites
Winery websites range from really amazing to downright awful. The industry brings together a mixture of lifestyles, from luxury to casual.
We see lots of great designs that include wonderful interactive graphics, great content, and beautiful images that help brands cultivate an appropriate image within their target audience. When you look at a lot of winery websites, the first impression is often that the design looks great, but once you start to examine things further, the cracks start to appear.
Learn what's holding back your site - and its sales - from potential customers.