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February 2013 Newsletter Visit our website

Letter from the CEO

We've got our "MoJoe" working!

Whew! Exciting times at eWinery-NVPOS. Martin Olsen has jumped head first into his new role directing our Customer Care group. You will really start to see the fruits of his labor in the next couple of weeks, with more LIVE support, faster response times and interactive issue tracking. We are implementing a new phone system that will put all of our technical resources on the same grid, enhancing the customer experience.

Our first collaborative project, MoJoe POS, combines the tasting room expertise of Napa Valley POS with the mobility of the cloud. This is a very exciting new product that can serve as a compliment to your existing eWinery-NVPOS integration, and also a standalone POS for your tasting room or off-premise events. Stay tuned for all the details and release date.


Tips and Tricks

Using ListBuilder to sharpen your marketing skills and better engage customers

As eWinery Solutions and Napa Valley POS have evolved, so too has the ability to capture information about your customers. Hidden inside your system is a treasure chest full of valuable data about your customers.

But what good is a treasure chest if you don’t have the key to open it? That’s where ListBuilder comes in. With this one powerful tool, you can unlock your customer data and put it to use to drive customers back to your winery and increase sales.

There are some really great ways to use ListBuilder, but let’s quickly take a look at the tool itself and learn a bit more about how it works. ListBuilder can be found in the admin panel within the Members section. When you enter ListBuilder you will see all of your existing Lists on the right and the option to create a new list on the left.

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POS Trends & Best Practices

NVPOS Product Control - Software Updates Available

As usual, we recommend that you take a couple of minutes each month to make sure your POS software is up-to-date! One of the best features of Napa Valley POS is that you can download our new features and product updates yourself. Click here for instructions to update your software.

How are we doing?

We love to hear from our customers. If you have a comment or suggestion about our products, services, staff, anything related to NVPOS please take a moment to send us a message.

Also in this issue:

Partner Spotlight


BALZAC is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of their clients.

They help wineries identify the key messages and target audience, and deliver the messages in a format and via a medium that makes them easy to understand and easy to act on.

They use their pre-eminent position in the wine industry to create events that become definitive sources of information not just for their clients, but the rest of the world as well.

Visit Balzac website


Larry's Corner

Promotional email mistakes

Everyone is saying that sending out promotional (especially targeted) emails is a good way to increase sales. (Including us, we’re no fools.)

However, in order for your email to actually let you rake in the money, it has to be correct. Amazing, but true! And so many promotional emails are done without thought, without care, without results.

We have proof. Were they your emails? Probably. We have screen shots for all of the following errors. But since the actual winery names appear in them, we did not include them on this post.

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Marketing Sense

Great Winery Websites

Winery websites range from really amazing to downright awful. The industry brings together a mixture of lifestyles, from luxury to casual.

We see lots of great designs that include wonderful interactive graphics, great content, and beautiful images that help brands cultivate an appropriate image within their target audience. When you look at a lot of winery websites, the first impression is often that the design looks great, but once you start to examine things further, the cracks start to appear.

Learn what's holding back your site - and its sales - from potential customers.

Continue reading



Eager intern available from France

Brice Borsotti is a bright young student attending a wine business program in Dijon, France. Students are required to do two internships, and Brice is looking to do his upcoming March 4th internship somewhere on the West coast.

If you are interested in helping Brice to gain first-hand experience in the US wine industry, contact Pascal Durand at for more information, including Brice's resume and cover letter.



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Vintner's Alliance - Grow your sales with strategic advertising and customer retargeting.

eWinery Solutions 
1700 Soscol Ave. Suite 3
Napa CA 94559

T: (707) 253-7400


Napa Valley POS 
1700 Soscol Ave. Suite 5
Napa CA 94559

T: (707) 320-2478

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eWinery Solutions
1700 Soscol Avenue
Suite 3
Napa, California 94559

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