The Dirty Little Secrets of Search

JC Penny used Black Hat SEO practices to turn up in the number one spot of Google searches for a variety of products during the crucially busy holiday season, showing a huge spike in their online sales.  To read more go to 
http:/www.nytimes,com/2011/02/13/business/13search.html_r=1

WMA Associates Make an Impact on PRSA

David Jones, Senior Account Agent

David Jones, senior account agent with William Mills Agency, has been awarded the Chapter Champion award in recognition of his outstanding volunteer work for the Public Relations Society of America, Georgia Chapter. He was presented with his certificate and inscribed pen at the chapter’s monthly meeting Friday, February 18.

Jones was honored for his volunteer service to the association spanning more than nine years.  In these efforts, he has led several groups, including co-chair of the Annual Conference Committee for two years; co-chair of the Nonprofit Special Interest Group; service on the Awards Committee, and he currently leads the Membership Committee’s New Member Team.

Elizabeth McMillan, APR, Account Director

Elizabeth McMillan, APR, account director with  William Mills Agency, has been appointed to the Universal Accreditation Board (UAB), the governing body for the only certification process in the public relations profession, in 2011 and will represent the Public Relations Society of America.

16-year-old Teaches Me About Modern Banking Relationships
 Scott Mills APR, President
 
CJ, my son’s best friend, taught or reminded me a great deal about banking on recent trip to Florida.Read the full article on my blog at http://www.fintechmarketing.com/?p=681

Fintech Media Updates:

• CUES' new, monthly "Tech Time" column launched March 23 on cumanagement.org.
   
• Kerri Panchuk is the new mortgage reporter at HousingWire.
   
• Jon Ball is the new editor at DS News.
   
• Marc Rapport was promoted to web editor at CU Times.
   
• Penny Crossman is the new editor in chief at BTN.
   
• MReport, cutting edge Mortgage Origination publication is coming May 2011 theMReport.com.

Social Media Corner

LinkedIn Tabs

If you have not updated your company page on LinkedIn recently, now is the time! Of course, all communication channels between your company and its publics should be monitored and updated regularly. The reason we call LinkedIn to your attention is that until recently, corporate pages have been relatively self-sufficient; they mainly aggregated other social media tools for updates. Now, the social networking mainstay has introduced new tabs that can make your company page more interactive.

Three new tabs have been added to the company page link:

    1) Careers – A company may post job opportunities on its LinkedIn page for recruiting purposes. A 30–day posting for a single job costs approximately $95, depending on the location. Bulk discounts are available.

    2) Services – Products and services can now be listed in full detail and promoted with various marketing tools, including logos, separate URL addresses, special promotions and YouTube Links. Most importantly, clients can publicly recommend a specific product or service.

    3) Analytics – Page administrators have access to page views and follower measurements, and also have the ability to compare your page to similar companies. (Similar companies are determined by vertical, not demographics, so be aware that an international payments provider with thousands of employees is in the same peer group as a start up.)

Feel free to reach out to us with any questions. Or, if William Mills Agency has proactively addressed questions before you even think of them, post it on our page!