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News and advice                       
October 2012
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Letter from the CEO, William Mills III


Fintech Media Updates

Recap of this year’s FinnovateFall 2012 from CEO William Mills III

Letter from the CEO, William Mills III
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Change is a constant in every organization. As you are aware, for 35 years William Mills Agency has been a trusted provider of public relations, marketing and creative services for companies around the globe. While our values and hard work ethic will always remain a part of our legacy, the agency continues to evolve, adapt and enhance the services we provide not only for our clients, but also for our friends in the financial media and others we serve.

As the agency continues to expand the scope of our capabilities, we want our identity to reflect that we have adapted and embraced the new communication platforms of the 21st century. We believe our new identity embodies our financial industry experience and technology knowledge while still adhering to our core founding principles.

While our dedication to providing you with relevant and useful information will not change, we are excited about our new look and platform. Thank you for your interest in our agency and being a part of William Mills Agency’s biggest change in 35 years!

Please visit our new website at to see how we have embraced our new look.

Best regards,

Williams E-Signature 2

William E. Mills III, CEO


35 yearsWho would have believed that a small start-up agency with one client, one full-time and two half-time employees and a one-room office would, after almost three and a half decades, find itself the seasoned industry leader in public relations and communications for the financial industry?  Not Us!

So, what does longevity yield that makes it a valuable resource?  The answer is experience, knowledge and, maybe, wisdom. Here are a few of the things we have learned at the William Mills Agency over these 35 years.

You must have a vision
Vision isn’t predicting the future, it’s clearly knowing what you want to do and how you want to do it. 

You must deliver value
Service providers are judged on many things, but the most important is…value delivered. Meeting and exceeding clients’ expectations must always be the primary goal. 

You must build relationships
Becoming a true business partner promotes client retention, but it also yields much more. Relationships last, even when business is interrupted.  We have enjoyed multiple opportunities to reconnect with former clients who have also been great references.

You must empower your organization
Our greatest asset doesn’t walk out the door every afternoon, because many of them don’t come in at the beginning of the day.  (These are our remote associates!)  Our key business strategy is to find ways to empower every associate. 

Yes, we are a little old, but we are excited about the future and the opportunity to work in one of the nation’s most important industries for the next 35 years!

FinTech Media Updates 
  • Formerly a reporter for The Deal, David Holley has joined Bloomberg News. He is covering leveraged finance.

  • Jim Pavia is now the Editorial Director at Investment News.

  • Mary Wisniewski, formerly with Bank Innovation, has moved to American Banker/Bank Technology News.

  • Philip Ryan is now the editor at Bank Innovation.

  • Nikki Marscali is the new editor at Auto Finance News. 

  • Laura Enock, Founder of, is now the managing Editor of Credit Union ToolBox.

Recap of this year’s FinnovateFall 2012 from CEO William Mills III

fall finovate 3I must say FinovateFall 2012 in NYC was a tremendous success and an exhausting endeavor. We are talking about two solid days of 64 financial technology demonstrations at seven minutes each. This was the fifth Finovate event that I have been a part of and it keeps getting bigger and better every year.

I've attended or spoken at more than 100 financial industry events from a wide variety of associations and publishing groups. Even in today’s Internet society, I have found that you can learn much more when everyone of the same mindset comes together at one time. The energy is incredible and you can learn a great deal from not only the demonstrations but also meeting with people one-on-one.

I've found that there is a dramatic cultural difference between the presenting companies and attendees at Finovate San Francisco in the Spring versus Finovate New York in the Fall. From my experience, at Finovate Spring there is more emphasis on the social/mobile side of the financial industry. While in New York, there is more focus on core banking and payments.

Since New York remains the publishing headquarters of the world for all types of media, whether it's Consumer Reports, ABA Banking Journal, Bank Innovation or hundreds more, Finovate Fall has a media turnout that is off the charts. Unbiased, third-party reporting is critical for financial institution executives. By having the event in New York City, Finovate makes it easier for our friends in the media to gain access to the great innovations and innovators in the financial industry.

Our entire agency, myself included, will continue to be active in events from ABA, AFT, BAI, CUES, CUNA, ICBA, MBA, SourceMedia, UMB, NACHA and dozens more because they too are very important. If you have not yet attended a Finvoate event, I highly recommend it. I am confident that you will find that it is an experience of great value.

Click here to see a Live Blog for:

Day One:

Day Two:

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300 West Wieuca Rd.
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