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Will the alarming Slowdown Hinder Green Plans?
It is important for each organization to commit to a forward-directed and fully integrated business process that includes achieving social goals.
-By Pratima Harigunani
Source: DataQuest
Green is the buzzword worldwide. Slowly but surely, nations are waking up to the imperativeness of initiating a Green movement within their countries. Corporates have also joined the bandwagon in an effort to the save the planet, as well as to save resources.
About 85% of IT professionals surveyed for a Forrester report stated that environmental factors were important in planning IT operations, but only one-quarter of these had put the green criteria in their company’s purchasing processes. However, only 15% of the IT professionals have a high level of awareness about their vendors green initiatives, which points at the lack of awareness among the entire community.
But would the looming recession derail the initiatives? How do investments in green technology get affected amidst ripples of slowdown? Would CIOs take it as an extra burden and cut IT spends or would they instead look at long-term promises and invest more?
Green has turned Red
Two important issues that bother CIOs today are global economic meltdown and global warming. The first scenario has already happened, while the second is in queue.
Global warming being more dreadful, companies have started employing resources and funds at initial stages and Green IT is one such resolution. However, the recent financial setbacks faced by the IT industry will force CIOs to think twice over the volume and time for investment in Green IT.
Nevertheless, green IT is not only a profitable venture for the long term, but also addresses issues related to global warming that demands paradigm shift. So, companies with long term focus, and which understand the importance, still have green IT in their priority list.
Green IT for CIOs has two connotations: one as a philosophical steroid, and two as a business muscle. Thus, going green is a philosophical commitment that is gaining momentum. It seems to have many dimensions to a CIOs lenses.
Top Priority
Apparently, the direction for green IT would only be positive in the long run. Green IT/environmentally friendly technologies would not be a low priority for companies this year in view of the looming recession. It would continue in a variety of ways and formats not just as an over-arching philosophy but as strategic business rationale as well.
Initially, the amount of investment planned for implementation of green IT will take a hit and might get reconsidered to adjust with the current challenging environment. In the short term, many decisions will get altered to settle down from the jolt, which will also include green IT.
The entire concept of green IT has to be considered. Major IT companies are focused on solving issues related to global warming before the situation gets worse. Initial investment will be higher, and the wait for good margin may be longer as it happens in every case.
But green IT is the only solution, and it cannot be neglected.
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