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Are you tired of:

• Spending money on marketing initiatives that don’t generate ROI?
• Wasting resources on rainmaking training programs that come and go, but don’t stick?
• Feeling like you’re not in control of your own revenue generation destiny?
• Firing big-gun business developers who were supposed to sell, but didn’t?
• Riding the services revenue rollercoaster because marketing is always “restarting”?

If you are, you’re not alone. Many services firm leaders have good instincts and ideas for revenue growth, but their firms haven’t achieved the success they know they should achieve.

In this webinar, you will learn:

• The five drivers and how they affect revenue growth
• Three pillars of a value proposition, and the consequences of not attending to all of them
• How to measure the effect of increasing your number of rainmakers and improving your rainmaking results
• Six keys to building a high performance business development culture
• Four business outcomes of marketing, and what it really takes to achieve them
• The importance of leadership and management, and how it can drive revenue

When: Wednesday, April 28, 2010 from 1:00-2:00 p.m.

Registration: FREE - Registration Open

Read more about the Five Drivers of Revenue Growth Free Webinar

Rainmaking and Recovery from the Recession
by Mike Schultz

For a few years now, professional services firms have felt the crunch of the economy and held on tight. You’ve heard the horror stories and experienced the pain. Time to move on.

If you want to stop playing defense and start playing offense, if you think it's time to take advantage of the opportunities to grow your firm and succeed, the first thing you need to do is set your mind to it.

Continue reading this article and listen to a podcast with Mike Schultz

Recent popular articles include:

• Who Drives the Demand—A Critical Concept in Services Marketing Strategy
• How to Stop Leading in a Downturn

Wellesley Hills Group Service Highlight
Revenue Growth Benchmark Assessment and Plan

Wellesley Hills Group's Revenue Growth Benchmark Assessment and Plan is organized around the Wellesley Hills Group's Five Drivers of Revenue Growth, and is for firm leaders interested in:

• Uncovering and prioritizing the best revenue growth opportunities at your firm
• Benchmarking yourself against the Five Drivers of Revenue Growth in 75 factors
• Learning where the quick-hit, low-hanging fruit are, as well as where the major revenue growth opportunities lie
• Confidently using marketing, business development, and effective business operations to fuel growth
• Spending time on initiatives that deliver results
• Getting your leadership team and organization as a whole on the same page regarding how to grow revenue
• Getting the greatest revenue growth impact possible from your professionals, rainmakers, and other staff

Read more about our Revenue Growth Benchmark Assessment and Plan

Wellesley Hills Group Executive Breakfast
Lead Generation Success for Professional Services

Cold calling. Conference speaking. PR. Seminars. Direct mail. Thought leadership. Referral programs. Email. Newsletters. Internet marketing. How do you know which will generate the most qualified leads for your services?

To help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate new leads, Wellesley Hills Group is pleased to offer our executive breakfast seminar, Lead Generation Success for Professional Services.

At this seminar, we will be sharing exclusive data from our yet to be released What’s Working in Lead Generation 2010 benchmark report. In this research conducted in the spring of 2010, over 500 service businesses reported on what has worked, what hasn’t, and what they are planning to do in the future to generate leads.

When: Tuesday, June 15, 2010 from 8:00 a.m. to 9:30 a.m. (breakfast and networking begin at 7:30 a.m.)

Where: Newton Marriott - 2345 Commonwealth Avenue, Newton, MA, 02466

Registration: $45 - Register yourself and bring a colleague for free. Attendance is limited. Call (508) 626-9991 to register by phone.

Read more about Lead Generation Success for Professional Services

Wellesley Hills Group publishes RainToday.com, the premier online source for professional insight, advice, and tools for growing a professional services business. RainToday's recent content includes new articles from the:

• The Evolution of Business Development in Professional Services Firms
• Measuring the Success of Your Email Campaigns: It's More Than Opens & CTRs
• What Value Do You Bring to Your Targeted Market? Is it Enough?

Visit our RainMaker Blog and please share, comment, and retweet!

How a Strong Brand Helped Accenture Withstand the Tiger Woods Scandal—An Inteview with Teresa Poggenpohl

It takes a strong brand to be able to survive incidents with your marketing campaigns. And it was Accenture's brand strength that enabled the company to persevere when its representative, Tiger Woods, experienced personal issues and became involved in a scandal. Where one firm might have suffered a setback, Accenture was able to quickly and efficiently make changes and keep moving forward.

Listen to this podcast

Recent RainToday podcasts include:

• Turn Your Firm Into a High-Performance Machine—An Interview with Joe Calloway
  
• Client Objections: No Doesn't Have to Mean No—An Interview with John Doerr
  
• The Best Path to Profitability for Professional Services Firms—An Interview with Randy Shattuck
  

Subscribe to the series, Marketing & Selling Professional Services, via iTunes

Selling Consulting Services Free Report

You didn’t start your career and become a consultant so you could spend your days selling. However, at some point in every consultant's career you realize that if you want to make partner or break off on your own, you need be able to bring in your own book of business.

But you weren’t trained to sell, and the sales tactics and techniques you read about feel over the top and sleazy. The problem is the tactics that work for your corporate counterparts don’t work for selling consulting services.

In this 27-page Selling Consulting Services Report, you’ll learn:

• How the same skills that make you a great consultant can make you a great salesperson
• How to avoid being “salesy” (which will actually lead to more sales)
• A proven process that will get you started bringing in more new business today
• How to uncover the full set of your clients' needs (most sales advice only gives you half the story)
• Whether or not cold calling is dead
• The best kept secret in leading successful sales conversations

Download Now

Join RainToday Now

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