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December 2009
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Services Marketing Newsletter
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What does it really take to grow a professional services firm? Generating clients and increasing revenue for consulting and professional services firms are not easy tasks. However, with solid strategies, tactics, and implementation that take into account the unique dynamics of professional services firms, you can significantly increase your growth and profitability. At this content-filled, interactive breakfast seminar, Mike Schultz, President of the Wellesley Hills Group, Publisher of RainToday.com, and co-author of Professional Services Marketing (Wiley, 2009), will share insights to help you overcome challenges and answer common questions decision makers face with developing profitable growth strategies. When: February 3, 2010 from 7:30-9:30 a.m. Where: Boston Marriott Newton, 2345 Commonwealth Avenue, Newton, MA Registration: $45 - Register yourself and bring a colleague for free
Click here for more information about this event. Special Holiday Offer Extended
The best holiday gifts are the ones that keep on giving. Why not get the most important person on your list (you, of course) something that will help your firm build a premier brand, thriving lead generation engines, and a culture of business development success throughout 2010 and beyond? For today only, purchase Professional Services Marketing, the marketing and sales bible for professional services firms, and receive a complimentary webinar ($99 value) by co-author Mike Schultz: Marketing in the New Economy: Strategizing, Planning, and Budgeting for 2010. To take advantage of this one-day offer:
“They told me I had to become a thought leader or I’d never achieve great success as a professional.” This is what a leader at a professional services firm told me recently that a marketing consultant told him. He didn’t say this to me matter-of-factly either. He said it with a mix of fear, skepticism, sadness, and hope.
He was… Read this post from the Services Marketing Blog Recent popular posts include:
Wellesley Hills Group Service Highlight: To become known as a thought leader—a true expert in your field—you not only have to provide excellent service, you have to let people know about it through publishing, speaking, and publicity. At Wellesley Hills Group, we help you gain a reputation among your clients, prospects, and influencers as a thinker and leader. Through thought leadership, you can create more strategic conversations, set yourself apart from your competition, relieve price pressures on commoditized services, and make your lead generation efforts work better. As former leaders of a major book publishing company, publisher of the leading marketing and sales website for professional services—RainToday.com, and authors of such research as The Business Impact of Writing a Book, we can help you develop the thought-leading content necessary to position you as an expert in your field. Our core thought leadership services include: Content Development: Working closely with your subject matter experts, we’ll research, write, edit, and produce content such as:
Book Publishing: According to our findings in The Business Impact of Writing a Book, a book can help you generate leads, receive higher fees for your services, and generate more speaking engagements. Deciding to write a book is the first step in a long journey to getting a book published. Wellesley Hills Group can help guide you through this journey, from writing and editing book proposals to getting books accepted, written, and published with major book publishers. Seminar and Webinar Development and Marketing: A great way to develop speaking engagements is to produce your own events. We have been producing our own events (both offline and online), and helping clients to run events, for decades. We can help you produce your own seminars and events, and help you to increase attendance for the events you currently run. To find out more about Wellesley Hills Group’s work in this capability area, please contact us.
Have you checked out the new Recent posts include: Visit our RainMaker Blog and please share, comment, and retweet! Internet Marketing Strategies Professional Services Must Adopt—An Interview with Brian Halligan As blogs and social media become more popular, traditional marketing methods are becoming less effective. So, where does that leave us professional services marketers? In this podcast, Brian Halligan, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs gives three examples of things firms should do to increase their visibilty.
Recent RainToday podcasts include:
Click here to subscribe to the series, Marketing & Selling Professional Services, via iTunes. FREE Special Report Download – Deal or No Deal: Sales Mistakes That Turn Buyers Away When you lose a piece of new business, questions run through your mind about what you did wrong. Knowing why you lost could get you closer to the win next time. RainToday surveyed more than 200 business buyers of professional services and asked what the biggest mistakes service providers make during the sales process. Download the free report now which includes tips on how to improve your selling skills.
©2009 Wellesley Hills Group. All rights reserved. |
Is Thought Leadership Necessary?
