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 If you're in charge of marketing at a professional services firm, you know how challenging it can be to measure the results of your marketing campaigns. If you are looking to gain professional respect and budgetary support from firm leadership, download the first chapter of Professional Services Marketing, entitled "What Marketing Can Do for a Firm." Co-authored by Wellesley Hills Group's presidents Mike Schultz and John Doerr, Professional Services Marketing reached #1 on Amazon.com.
Download "What Marketing Can Do for a Firm" now
Buy the book
Oy, Three Tips for Capturing Attention and Going Viral
by Mike Schultz
 What do the muppets, Dennis Miller, and Rosh Hashana have in common? For most people out there nothing, but in this blog post they reach a subset of people that share a common thread. Read this post if you want your marketing and messages to go viral like this Youtube video that reached 669,324 people.
Read this post from the Services Marketing Blog
Recent popular posts include:
Wellesley Hills Group Service Highlight: Marketing and Lead Generation Strategy
Marketing and lead generation for professional services are different than most other types of companies:
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Sales cycles are long
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Buyers can’t see or touch services before they purchase them
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It is difficult to articulate the value of complex services
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Competition is fierce and differentiation is elusive
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Buyers tend to be hard-to-reach, high-level decision makers
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A high level of trust is necessary
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Marketing is essential for creating conversations
At Wellesley Hills Group, we understand the unique challenges services firms face when looking to grow. Through our research and work with hundreds of professional services firms, we know what it takes to build a successful service practice, business, and firm.
Whether it’s building an overall plan to grow your firm, creating a brand that sets your firm apart in your market, launching new services and new markets, or building a plan to put more leads into the pipeline, we can help.
Our Marketing and Lead Generation Strategy services can help you go to market in ways that work to grow a profitable service business. Through our process we help our clients address:
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Targeting: Attracting the right clients and buyers within your target market
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Value proposition development: Crafting and delivering the messages to the market that will resonate most with decision makers, influencers, and referral sources
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Positioning: Positioning yourself in the best light against competitors
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Competitive planning: Differentiating yourself from competitors
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Marketing communications planning and budgeting: Creating marketing and lead generation programs that generate conversations and opportunities both short and long term
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Implementation planning: Implementing with hustle, passion, intensity, and skill
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Expectation setting: Making sure all investments in marketing and business development are getting the highest return on investment and meeting your goals for firm growth
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Brand building: Building a brand to increase all aspects of your firm’s competitiveness and market leadership
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Marketing and Sales Integration: Ensuring that marketing, business development, and service delivery are working in concert
To find out more about Wellesley Hills Group’s work in this capability area, please contact us.
Wellesley Hills Group publishes RainToday.com, the premier online source for professional insight, advice, and tools for growing a professional services business. RainToday's recent content includes:
Marketing Tactics that Grab People's Attention
 In this podcast, the authors of Guerrilla Marketing for Dummies offer attention-grabbing techniques that will get your firm noticed. Listen to Jonathan Margolis and Patrick Garrigan of The Michael Alan Group talk about how to provide a memorable experience with your professional services marketing.
Listen to this podcast
Recent RainToday podcasts include:
Click here to subscribe to the series, Marketing & Selling Professional Services, via iTunes.
New RainToday Ebook: How 10 B2B Service Firms Grew Their Business in a Down Economy
“Our marketing budget and team just got cut in half, there’s no way we’re going to meet our revenue targets this year.”
Sound familiar? If so, what are you doing to move past these challenges and adapt your marketing and growth strategy to produce results?
Get some inspiration from the new RainToday ebook, How 10 B2B Service Firms Grew Their Business in a Down Economy Using Affordable Marketing and Business Development Tactics. Read about what 10 professional services firms did to successfully generate new business.
Purchase this ebook
Join RainToday and get free access
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