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May 2010
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Services Marketing Newsletter
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Cold calling. Conference speaking. PR. Seminars. Direct mail. Thought leadership. Referral programs. Email. Newsletters. Internet marketing. How do you know which tactics will generate the most qualified leads for your services? At this seminar, you will learn which lead generation strategies and tactics are working best right now, as shown by the exclusive data we will be sharing from our yet to be released What’s Working in Lead Generation 2010 benchmark report. With data from over 800 service businesses, this new research offers a detailed and insightful look at case studies, examples, and results data on lead generation at professional services firms. In addition, you will learn:
All attendees will receive an executive summary of the forthcoming What’s Working in Lead Generation 2010 benchmark report. When: Tuesday, June 15, 2010 from 8:00 a.m. to 9:30 a.m. (continental breakfast and networking begin at 7:30 a.m.) Where: Newton Marriott - 2345 Commonwealth Avenue, Newton, MA 02466 
Registration: $45 - Register yourself and bring a colleague for free. Attendance is limited. Call (508) 626-9991 to register by phone.
Investments in Automated Lead Management Pay Off As we’ve mentioned here on the Services Marketing Blog before, between 40% to 80% of leads are dropped. For over a decade now it’s been within reach of services firms to automate lead flow to make sure leads don’t leak out of the pipeline. But in the last few years, the lead management automation tools have come a long way. Indeed, best-in-class businesses that employ automated tools are seeing a significant return on their investments. Click here to continue reading this article at the Services Marketing Blog Recent popular articles include:
RainToday Webinar
More than ever before, service professionals are being asked to sell. In this webinar, Mike Schultz, President of Wellesley Hills Group, will help you understand what skills, knowledge, and personal attributes make for great rainmakers, and how to figure out how you and your teams stack up. What you will learn:
When: Tuesday, June 8, 2010 from 2:00 p.m. to 3:30 p.m.
Registration: Register here
Become a RainToday Member > Attend all live RainToday webinars for $299
Read more about Becoming a Rainmaker: Do You Have What It Takes?
Wellesley Hills Group Service Highlight
When service firm leaders turn their
attention to increasing the business development energy, action, and
results at the firm, they often head down well worn paths. They say,
All reasonable thoughts, but you need
to know which interventions and changes, when implemented, will make an
actual impact.
We work with firms to develop cultures
of business development success and achieve real impact on revenue. We
help to understand what needs to happen, and then set up the systems,
processes, and incentives to support business development. We help
answer key questions such as:
Read more on how we increase business development success for clients
Visit our RainMaker Blog and please share, comment, and retweet!
Why You Must Invest in Existing Clients—An Interview with Joseph Jaffe
Often firms spend a lot of time and money wooing perfect strangers to become clients only to stop paying attention to them after the project is complete. But it is through existing clients that firms can generate more business, says Joseph Jaffe, author of Flip the Funnel: How to Use Existing Customers to Gain New Ones. Instead of following the traditional marketing funnel, flip it so that you build on existing client relationships and use those to draw new clients to you.
Recent RainToday podcasts include:
Subscribe to the series, Marketing & Selling Professional Services, via iTunes
Get on the Early Notification List for the Next Selling Consulting Services Program
We’re well into the very first Selling Consulting Services Online Program and we’ve been blown away by the positive response we’ve received from program participants so far. Since there’s been such strong interest and great feedback, we wanted to give you the opportunity to be among the first to know when enrollment for the program opens again.
Go ahead and click here to sign up for the early notification list. We have a very special deal for those of you on this list so once you sign up, be on the lookout in the next month or so for an exclusive offer to get into the next Selling Consulting Services Program.
In the Selling Consulting Services online program, you will learn:
Students enrolled in Selling Consulting Services interactively learn essential sales skills through an integrated set of materials, including:
And much, much more. Don’t get left out of the next enrollment group. Get on the early notification list, and you’ll be the first to know when enrollment opens. Plus, we’ll send you a copy of the Selling Consulting Services Report: Forget Everything You Know about Sales and Begin to Sell Without Selling.
Put me on the early bird list and send me this free report!
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