|
|
|
|
July 2010
|
Services Marketing Newsletter
|
|
In this interactive, two-day seminar, you will be introduced to the strategies and skills that are the foundation of successful rainmaking. How to Sell Professional Services: The RAIN Selling Seminar is designed to help you and the people at your firm become the savvy business developers you know you must be to achieve selling and career success.
In How to Sell Professional Services, you'll learn:
"John was knowledgeable and articulate in his presentation over the two day class. It included class participation; working with others as they used the processes taught by Mr. Doerr, we were able to effectively articulate our new and improved value propositions. The seminar materials combined with the class participation really helped in building my confidence level as related to the selling process."
- Ralph Johnson, Managing Partner, Techsys Software Services
Click here to learn more about The RAIN Selling Seminar
Lead Generation Budgets On the Rise—Where Are the Best Opportunities? According to a recent study conducted by RainToday.com and ITSMA, nearly 70% of the 859 service and marketing professionals surveyed said they plan to increase their lead generation budgets. Only 3% indicate that they’ll spend less on lead generation. That means 97% believe they’ll spend the same or more. If you think the competition is tough right now for winning every new client, have a look at this chart. First, try not to have a heart attack; then consider what this means. Click here to continue reading this article at the Services Marketing Blog Read more posts from the Services Marketing Blog:
Wellesley Hills Group Service Highlight If you don’t have the answers to any of the following questions, you’re leaving money on the table:
If you want to grow your company and exceed your goals, people in your organization must exceed theirs. With Wellesley Hills Group’s Rainmaker Assessment Instrument, we can tell you who you can develop and grow into rainmakers, top-performing sales people who consistently outperform the pack. We can also determine whether you have the right people in the right roles to sell at the highest margins, constantly fill the pipeline, win against lower priced competitors, penetrate new markets, and sell more deeply into current accounts. By comparing each of your people to our database of the most successful rainmakers, the Rainmaker Assessment Instrument helps us determine:
If you're interested in finding out who in your organization has the potential to become a top-performing rainmaker, read more about our Rainmaker Assessment Instrument.
5 Secrets to Getting Your Emails Read Everyone’s email in-box is crowded with messages from clients, prospects, colleagues, friends, marketers, newsletters, and the list goes on. With all of this in-box clutter it’s no wonder that it is becoming more difficult to get your emails opened and read. So what can you do to break through all the noise and stand out in the in-box? 1. Write a Killer Subject Line To compete against the hundreds of other emails your clients and prospects get in a day, you have three seconds and 35 characters to grab their attention with your subject line. In my experience, a subject line can cause 5-50% more of your email subscribers to either gloss over your message and click the “delete” button or be hooked and open the message right then and there. Click here to continue reading this article at the RainMaker Blog Read more posts from the RainMaker Blog:
Cold Calling Strategies Kit With the explosion of online marketing, social media, email, and content marketing, you might think those tactics are the only ways to generate new sales leads—that cold calling is dead, an ancient tactic only our elders would consider. Not true. Cold calling remains a tremendously effective sales tactic—when it's done the right way. The key to success is to understand and master the techniques that get you in the prospect's door instead of getting the door slammed in your face (or the phone slammed down). To help you with this, we've released our latest kit, Cold Calling Strategies Kit: How to Turn Cold Calls into Hot Sales Leads.
This comprehensive multimedia kit includes:
Click here to access the Cold Calling Strategies Kit now How to Avoid Becoming a Commodity in a Buyer-Centric World—An Interview with Matt Heinz
Sales has changed significantly over the years, particularly for B2B services firms. These days everyone plays a role in helping to grow the business, and firms must have a client-centric approach, says Matt Heinz, author of Successful Selling. Listen as Heinz explains mistakes firms make with lead generation, how firms can win complex sales, and how to avoid becoming a commodity.
Listen to more RainToday podcasts:
Subscribe to the series, Marketing & Selling Professional Services, via iTunes
©2010 Wellesley Hills Group. All rights reserved. |
