Mobile Security Concerns Continue to Increase
Consumer awareness as it relates to mobile security is improving. According to a recent TRUSTe survey, 85% of respondents will not download an app if they don’t “trust it.” However, 31% of app explorers are still willing to share personal information in exchange for free apps.2
Mobile malware is an increasing threat to consumers. According to NetQin, during the first-half of 2012, nearly 13 million phones were infected with malware. Infections are increasing at an alarming rate, with June 2012 seeing a record high of 3.7 million phone infections. Android leads with the largest market share of mobile phone users (46.9%) but also leads with the most malware. From April to June 2012 Android malware increased by 300%3. Security research firm Kaspersky Labs found nearly 15,000 new malicious programs written specifically for the Android platform, with almost half those programs out to steal our personal and financial data.
22012 Online and Mobile Privacy Perceptions Report: TRUSTe (July 2012)
3Malware Report: Kindsight Security Labs (Q2 2012)