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| Program Manager: Barbara Silverman + Editor: Noel Jeffrey |
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June 1, 2012 |
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IT folks use cloud outlines for diagramming networks and so "the cloud" became a
metaphor for the Internet. When a user accesses applications on the Internet through
a web browser or desktop or mobile app while the software and data are stored on
servers at a remote location they are "in the cloud." Cloud computing entrusts services
with a user's data, software and computation over a network. Adobe's new Creative
Cloud, which we covered in the last issue of Digest, is just one of a growing number of
cloud-based applications now being offered for designers, brand owners, marketers and
printers. A few new ones were announced at drupa 2012. MORE |
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SPOTLIGHT EVENT
WED, JUNE 27 • 6PM • SOUTH BEACH YACHT CLUB • SAN FRANCISCO
Why not take this opportunity to entertain your clients? This is a joint event with the SF
Litho Club and EBCC Litho Club Past Presidents night. Best of Category, Grand Awards
and Best of Show will receive awards. Cocktails start at 6pm, followed by dinner and the awards ceremony. For more information visit www.vma.bz or contact Laura@VMA.bz or
(800) 659-3363. |
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INDUSTRY NEWS
VMA's "Wage & Business Survey" questionnaire was mailed to members in mid-May. Return due
date is June 20. Participants receive a free copy of the report and a $5 Starbucks gift card. This is an
ideal and economic way to learn about local, and therefore relevant, business conditions and practices.
For more information contact Sue Benavente, Sue@VMA.bz or call (415) 489-7622. MORE
 AIGA SF will be partnering with the San Francisco chapters of the
American Institute of Architects (AIA), the Industrial Designers Society
of America (IDSA), the Interaction Design Association (IxDA), the
Society for Environmental Graphic Design (SEGD), and Adobe Systems,
to sponsor a full week of events highlighting the diversity and professionalism of the design community
around the bay. San Francisco Design Week is a growing celebration of San Francisco Bay Area design
which includes an opening reception, Business and Design forums, studio tours, exhibitions, lectures,
mixers, a closing party, and more. MORE
Hewlett-Packard Co. has named BBDO Worldwide, New York, agency of record for its PC
business, following a review. Its previous ad agency was Goodby, Silverstein & Partners,
San Francisco. MORE
 AAA Flag & Banner was a Principal Sponsor of the 2012 San Francisco Small Business Week "Saluting the Heroes of Our Economy." Held in May, the week long event was a partnership that honors and supports San Francisco's small businesses through a series of educational and networking events that inspire, educate and connect the business community. SF SBW is part of a national celebration of the contribution of small businesses and entrepreneurs. San Francisco takes great pride in being the home to over 85,000 small and new startup businesses. MORE
Sean Callahan posts that Jack Griffin, former CEO of Time Inc. and Meredith
Corp., opened the recent American Business Media Annual Conference in San
Francisco with a frank keynote address exploring how media companies must
adapt to the decline of print advertising. The conference examined ways b-to-b
media companies can transform themselves to generate more revenue from their
audiences—both directly from their readers and indirectly by providing marketers
more targeted ways to reach those readers. MORE
 Apple's marketing via Hollywood has meant mastering the
art of product placement. Carefully casting the brand in a
flattering light, Apple increased its appearances on television
from 613 placements in 2009 to 891 times in 2011, per
Nielsen, and made cameo appearances in 40% of the top
movies, according to Brandchannel. Jon Holtzman, who is
in charge of the program for Apple, goes so far as to claim
credit for Brian De Palma directing the first "Mission: Impossible" movie and Tom Cruise starring
in it, by virtue of a product-placement-for-marketing deal that saved the production a half
million dollars. MORE
Runyon Saltzman & Einhorn, Inc (RS&E) scored three Silver Awards at the Sacramento Public
Relations Association Cappie Awards, including repeat awards for their pro-bono advertising work
on behalf of WEAVE and their redesigned website. MORE
 Having your work selected in the annual "LogoLounge
Trends Report" is an honor. VMA member Liquid
Agency, San Jose, brand identity for Novvi is featured
in the 2012 edition. See what else is trending this year. MORE |
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RUNNING YOUR BUSINESS
The best articles from the industry delivered to your door.
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EVENTS & ACTIVITIES
MON, JUN 18 • 1PM Shotgun Start • Poppy Ridge • Livermore
 Make it a day of championship golf in Livermore at Poppy Ridge. Rated by Zagat Guide as one of the top 15 courses in the nation for value. Come celebrate the industry, connect/reconnect with peers and friends for fun and games. Prizes for the Vegas hole, closest to the pin, and longest drive for women and men in a four-person scramble format. Not golfing? Join us for dinner. All proceeds go towards student education and scholarships. Click here for more info or to register.
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EDUCATION & TRAINING
Get the latest offerings from VMA Education by clicking here. Classes are offered in graphic design, programming, web design and office productivity. Members get the discounted rate on all classes.
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UPCOMING EVENTS
For info, contact Laura Vargas at (415) 489-7625. |
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MEMBER BENEFITS
Bite of Apple
Apple and VMA have teamed up
to offer you and your employees
Apple products at preferred pricing.
Shop the Apple Online Store and
take advantage of exclusive features including
iPods, Mac computers, iPads, and many other
products (iphones excluded). In addition to
a 4-17% discount, there is complimentary
shipping on all orders over $50 plus quick and
easy ordering. Payment can be made with
any combination of credit card, Apple Gift
Card and Business Financing. Online custom
product configuration is also offered. For more
information contact Sue Benavente at Sue@
VMA.bz or call (415) 489-7622. MORE
Adobe's Smoking Hot Discounts
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ABOUT VMA
Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits, money-saving programs and support for creative, web, media, marketing and print businesses in Northern California and Northern Nevada. See some of the benefits you can reap as a member below. |
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GET THE MOST OUT OF YOUR VISUAL MEDIA ALLIANCE (VMA) MEMBERSHIP
Take a look at what we have to offer in VMA Member Benefits and see if there is anything we can help you with.
Need more info?
Please call us at (415) 489-7601. |
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PREMIER SPONSORS
We appreciate the support of our Platinum Sponsors:
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Visual Media Alliance Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107 | phone: 800.659.3363 | fax: 800.824.1911 | info@vma.bz
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