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Visual Media Alliance
JANUARY 2014 Home  | Events & Classes  | Membership  | Contact Us
Welcome to Mediawise, a publication from the Visual Media Alliance, for professionals who create and buy visual media. Each month, we'll be sending you news, tips and information that will enhance and broaden your knowledge of the field.
Best Time to Start
Swearing at Customers?
You should never swear at your customers, right? We’re taught that the customer is always right, right? Or maybe there are times you should, or at least want to. That seems logical in today’s high pressured business climate. Recently, at the Dreamforce conference where David Spark was reporting for Get Satisfaction, he asked attendees, "When is the best time to start swearing at your customers?" The resulting video is eye-opening and funny.
Tactics for Thriving in the New Year
2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more informtaion and choices, lower prices and better products have become minimum requirements. Download Silverpop's white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you're shifting your technology and strategies to create a compelling customer experience. Trends include: personalized websites, abandonment remarketing and more.
VMA Members Save
On Business Services
Data shows that companies can help their bottom line with VMA membership. For example, 40 VMA members saved a total of $17,557 in the fourth quarter of 2013 for their credit card processing fees through VMA partner Marathon Solutions. Individual % savings were from 6% to 44% and dollar savings were from a few dollars to over $2,700 for the quarter. A number of these members are saving more than their annual VMA dues.
Adobe Education
in January with VMA
is Jamming
Adobe products continue to evolve. Their tools are more important to communicators than ever. Staying current on the latest features and enhancements can make the difference between a stagnant career and one that is flourishing. Up-to-date skills are in high demand. So start the New Year off right with enhanced product knowledge that will serve you best as technology evolves. Remember, VMA members get discounted rates on education.
Personalization is
Key To Post-Holiday Campaigns
This holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers. Download this whitepaper from Listrak to learn how you can turn your mass post- holiday blasts into extremely personalized campaigns that are merchandised to customers individually.
Communication Arts Publishes 2014
Typography Annual
Communication Arts has announced the winners of its 4th Annual Typography Competition. This prestigious competition selected 152 winning projects out of 1,894 entries submitted from around the world. You can explore the winning projects online and view the list of awarded firms. Sibylle Hagmann, a 2014 Competition judge, notes, "The general undertone of most entries reverberated a neo-optimistic ambience. Upbeat, easygoing, informal and handlettered type substantiated this atmosphere"
Adobe Ricoh 123RF
CanonWest Linn Paper Co.XeroxApple
MS Carita Pacific Standard Print Point to Point Western Trade Printing Xpedx Apex Die
Visual Media Alliance 665 Third Street, Suite 500, San Francisco, CA 94107

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Visual Media Alliance
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